The ninth pre-Congress Special Report from CIBJO, ahead of its 2026 Congress in Vicenza, Italy, showcases a comprehensive analysis of how Torre del Greco, Italy, a renowned hub for precious coral, has managed to preserve its rich legacy while simultaneously fostering growth for future generations. This report emphasizes the critical balance between safeguarding traditional craftsmanship and embracing innovative strategies to ensure the industry's longevity and economic vitality. The insights provided serve as a valuable blueprint for other historical artisanal sectors grappling with modernization and sustainability challenges.

Highlighting the intrinsic value of precious coral beyond its market price, the report underscores the human element—the skilled artisans whose dedication and intergenerational knowledge contribute significantly to the material's worth. By focusing on quality, tradition, and ethical production, Torre del Greco exemplifies how local identity can be a cornerstone of global competitiveness, advocating for practices that align with sustainable development goals and responsible resource management.

Preserving Heritage Through Innovation and Regulation

Torre del Greco, a town celebrated for its historical coral craftsmanship, has successfully implemented strategic measures to both protect its unique brand and ensure its continued development. One key initiative involves leveraging geographical indication protection, a legal framework traditionally used in food and wine industries, to safeguard its coral and cameo products. This protection, extended by the European Union Intellectual Property Office to craft and industrial products, ensures that items originating from Torre del Greco meet specific quality and heritage standards, differentiating them in the global market. Furthermore, the town actively invests in human capital by training new generations of artisans through institutions like the Francesco Degni State Art School, blending traditional skills with modern educational approaches to attract fresh talent.

This dual approach of regulatory protection and educational investment exemplifies a forward-thinking strategy for heritage preservation. The geographical indication not only combats imitation but also elevates the perceived value and authenticity of Torre del Greco's coral. Concurrently, nurturing young talent through specialized art schools ensures that the intricate skills required for coral working are passed down, preventing the loss of valuable traditional knowledge. These efforts collectively fortify the town's position as a leading center for coral craftsmanship, demonstrating a harmonious blend of historical reverence and adaptive innovation in the face of evolving market demands and environmental considerations.

Sustainable Development and Global Competitiveness in the Coral Industry

Beyond local preservation efforts, Torre del Greco actively champions sustainable development within the broader precious organic materials sector. The town hosted the inaugural Precious Sea Summit in May 2026, a significant conference dedicated to discussing the future of marine organic materials. During this event, CIBJO President Gaetano Cavalieri articulated that the true value of coral transcends mere monetary worth, encompassing the integrity of businesses, the enduring traditions of artisan families, and a steadfast commitment to ethical and responsible interactions with marine ecosystems. This perspective positions coral as an emblem of how a strong local identity can mutually reinforce global competitiveness, advocating for a holistic approach that balances commercial interests with environmental stewardship.

CIBJO's engagement with the United Nations Economic and Social Council and its membership in the UN Global Compact further solidify its commitment to sustainable development goals, particularly those related to fair labor practices, economic growth, sustainable communities, and responsible consumption and production. The organization, as highlighted by Vincenzo Liverino in the Special Report, is uniquely positioned to advocate for the livelihoods of individuals involved in this ancient craft. This advocacy not only defends skilled jobs and intergenerational knowledge but also promotes the responsible management of marine resources. By integrating ethical considerations and sustainability into the core of its operations, the coral industry in Torre del Greco exemplifies a model where economic success is intertwined with environmental responsibility and social equity, setting a precedent for other heritage industries globally.