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Time to Drive: Merging the Worlds of Watches and Cars in Miami
Uniting Passions: Where Timepieces Meet Tarmac
A Fusion of Creative Worlds: The Genesis of Time to Drive
Lex Borrero, known for cultivating culture through music, and Perri Dash, a figure celebrated for her contributions to collecting and community building in the watch industry, recognized a shared vision. Their collaboration stems from a desire to move beyond typical car shows or watch fairs, creating instead a platform where diverse creative worlds can intertwine, fostering unexpected connections between enthusiasts.
The Grand Inaugural Event: Miami's Premier Showcase
Scheduled for November 6-8, "Time to Drive" promises an immersive experience. This event will draw together leading brands, prominent collectors, innovative entrepreneurs, and influential tastemakers from both the automotive and watch sectors. Attendees can anticipate a blend of engaging exhibitions, meticulously curated experiences, and unparalleled hospitality, setting a new standard for luxury events.
Beyond the Conventional: A Cultural Convergence
Borrero emphasizes that "Time to Drive" is not merely another event but a cultural gathering. He believes that passions like cars, watches, fashion, architecture, photography, music, and food, though often categorized separately, inherently appeal to the same discerning individuals. This event seeks to dismantle those divisions, celebrating the universal allure of exceptional craftsmanship and design.
Exploring the Chapters: A Journey Through Luxury
The event is structured into seven distinct chapters, each offering unique attractions. Highlights include "Icons of Stuttgart," showcasing Porsche and Mercedes-Benz's engineering legacy; "Luxury Exchange," a curated marketplace for vintage timepieces and accessories; "The Collectors Club," featuring major watch brands and exclusive releases; "The ClubHaus," a hub for industry leaders; and "The Culinary Circuit," celebrating cuisines from countries renowned for their automotive and horological contributions.
Exquisite Displays and Enlightening Discussions: A Detailed Look
Attendees will have the opportunity to admire a diverse collection of high-performance vehicles, including models from Porsche, Mercedes-Benz, Ferrari, and Lamborghini. A particular highlight will be the custom Maybach from Jay-Z and Kanye West's "Otis" music video, alongside other iconic cars such as the 24 Hours of Daytona-winning Porsche by Penske Motorsports and the 964 Turbo from the film "Bad Boys." The event will also host insightful panel discussions and live podcast recordings featuring prominent figures like Spike Feresten and Matt Farah, as well as renowned vintage watch experts.
Immersive Experiences and Exclusive Engagements: Beyond the Exhibit Floor
Perri Dash highlights the event's focus on immersive experiences, noting that today's enthusiasts seek stories and access rather than just products. "Time to Drive" will offer exclusive opportunities, including early access to Assouline's new Porsche title and the "Driver's Seat" track day at The Concours Club. Additionally, invitation-only dinners and private brand experiences will provide intimate networking opportunities for collectors, founders, and executives.
A Transformative Experience: Igniting Lifelong Passions
Borrero's ultimate goal is to create an unforgettable and transformative experience. He hopes that attendees will leave feeling inspired, perhaps discovering new passions or rekindling old ones. The event aims to foster meaningful connections and fresh perspectives, ensuring that the impact of "Time to Drive" extends far beyond its duration, resonating with participants long after they depart.
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