Squale, a brand with a rich legacy in crafting professional diving instruments since 1959, is poised to introduce its latest creation, the SUB-37 Legend. This new model is a testament to the brand's enduring commitment to its origins, blending compact dimensions with superior readability and functional integrity. It subtly incorporates contemporary design elements while maintaining a strong connection to Squale's esteemed heritage in underwater exploration.

Squale SUB-37 Legend: A Timeless Dive Companion for the Modern Era

Founded by Charles Von Büren in 1959, Squale carved a niche for itself by producing both proprietary timepieces and components for numerous other watchmakers during the vibrant era of underwater discovery. In a nod to its foundational principles, the company recently reintroduced the Squale 2001, a distinctive barrel-shaped watch from the late 1960s, as a permanent offering. Building on this legacy, the brand is set to unveil the Squale SUB-37 Legend in 2026.

This new dive watch is meticulously designed with a compact 37mm diameter stainless steel case, which measures 38.5mm including the bezel, and boasts a slender profile of 11.2mm. The watch is equipped with a box-shaped sapphire crystal, artfully mimicking the appearance and feel of classic plexiglass, offering both durability and a touch of vintage charm. Ensuring exceptional performance in aquatic environments, a fluted screw-down crown and a robust screw-in caseback contribute to an impressive 300 meters of water resistance. The unidirectional bezel features a sleek, domed black insert with luminous markers at 5-minute intervals, including numerals at 15, 30, and 45, and a prominent triangle at the top, all designed for clear, precise, and practical use in real-world diving conditions.

The dial of the SUB-37 Legend exemplifies a disciplined design philosophy. Presented in matte black, it features indices — a triangle at 12 o'clock, rectangular markers at 3 and 9, a square at 6, and circular markers in between — all outlined in white and generously filled with Super-LumiNova Old Radium, ensuring maximum legibility. A crisp white-printed minutes/seconds track further enhances readability. The sword-shaped hour and minute hands, along with a distinctive lollipop seconds hand, are also treated with luminous material, guaranteeing optimal visibility in low-light conditions. The vintage-toned lume is a thoughtful tribute to mid-century timekeeping instruments, while the absence of a date display maintains the dial's perfect symmetry and uncluttered aesthetic.

Driving the SUB-37 Legend is the reliable Sellita SW200-1 automatic movement. This caliber, presented here in a no-date configuration, operates at a frequency of 28,800 vibrations per hour and offers an approximate power reserve of 38 hours. This pragmatic choice of movement aligns perfectly with the watch's identity as a robust tool-watch, striking an ideal balance between performance and accessibility. The watch is presented on a high-quality Bonetto-style vulcanized rubber strap, crafted in Italy. Its innovative ladder construction significantly enhances flexibility and comfort, making it an ideal companion for both daily wear and strenuous underwater activities. The Squale SUB-37 Legend will be available through authorized retailers and the brand's official online store, priced at EUR 1,650, CHF 1,380, or USD 1,750.

This new offering from Squale is a remarkable blend of historical homage and modern-day functionality. It resonates deeply with enthusiasts who appreciate the utilitarian beauty of traditional dive watches while demanding contemporary reliability and precision. The SUB-37 Legend stands as a testament to Squale's enduring appeal and its ability to innovate while honoring its storied past, making it a truly compelling choice for divers and watch aficionados alike.