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Pandora Recognized as World's Leading Sustainable Consumer Brand

January 22

In a significant global assessment, Pandora has been lauded as the most sustainable consumer brand worldwide. This prestigious recognition comes from Corporate Knights' 2026 Global 100 ranking, where the jewelry leader secured an impressive second place among over 8,000 companies evaluated across various sectors. This achievement underscores Pandora's dedicated efforts to integrate environmental responsibility into its core business model, showcasing a successful pivot towards more eco-conscious practices.

This accolade is a direct reflection of Pandora's strategic shift towards sustainable manufacturing. Corporate Knights specifically highlighted the company's full adoption of recycled silver and gold in all its jewelry pieces, its pioneering transition to exclusively using lab-grown diamonds, and its remarkable ability to achieve economic growth concurrently with a reduction in carbon emissions. Since 2019, Pandora has demonstrated a decoupling of its financial expansion from its environmental impact, with revenues climbing by 49% while total CO2 emissions decreased by 17%.

Berta de Pablos-Barbier, Pandora's CEO, expressed immense pride in this recognition, emphasizing the brand's commitment to leading the way in recycling and material innovation. She affirmed the company's ongoing dedication to refining its jewelry crafting processes to further minimize its ecological footprint, viewing these initiatives as crucial for Pandora's long-term viability and success. This proactive approach to sustainability is not merely a corporate responsibility but a fundamental aspect of their future strategy.

The Corporate Knights Global 100 index is an esteemed annual compilation that identifies the top 100 most sustainable corporations globally. This comprehensive ranking assesses publicly traded companies with revenues exceeding USD 1 billion, utilizing a broad spectrum of criteria that span climate action, efficiency in resource utilization, and social accountability. Within the 'Consumer Discretionary' category, which comprises 1,476 companies, Pandora claimed the top position, further solidifying its status as a leader in sustainable consumer goods.

This marks Pandora's second inclusion in the Global 100 list, significantly improving its standing from position 48 in 2025. The company's journey towards sustainability has been a multi-year endeavor, culminating in pivotal milestones such as the exclusive use of lab-grown diamonds since 2021 and the complete shift to 100% recycled silver and gold by 2024, a project meticulously executed by over a hundred employees.

Corporate Knights provided a detailed justification for Pandora's high ranking, citing its resolute commitment to manufacturing with 100% recycled precious metals and renewable energy-produced lab-grown diamonds. Pandora achieved perfect scores across key metrics including the proportion of sustainable revenues, sustainable investments, and sustainable revenue momentum. Additionally, the company received bonus points for linking CEO compensation to sustainability targets and incurred no deductions for any fines or penalties, reinforcing its exemplary record in corporate environmental and social governance.

Pandora's exemplary performance in sustainability, as acknowledged by Corporate Knights, highlights its transformative journey towards eco-friendly practices. By prioritizing recycled materials and renewable energy, the company has not only set a new standard for the jewelry industry but also demonstrated that significant economic growth can be achieved hand-in-hand with a reduced environmental impact, positioning itself as a beacon for sustainable business practices globally.

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