The Natural Diamond Council (NDC) has welcomed Angola's national diamond entities, ENDIAMA E.P. and SODIAM E.P., as its newest members. This strategic inclusion significantly broadens the NDC's influence within the global diamond industry, bringing in key players responsible for Angola's diamond resource management, sustainable development, and international marketing. The collaboration underscores a unified effort to champion the natural diamond sector and its socioeconomic contributions, particularly to diamond-producing regions. This development is a direct outcome of the Luanda Accord, a pivotal agreement established in June 2025 by major diamond stakeholders, affirming a collective resolve to bolster the industry's long-term viability and integrity through enhanced marketing and educational initiatives focused on the intrinsic value of natural diamonds. Angola's financial commitment, a tangible result of this accord, highlights its proactive stance in supporting these shared objectives.

This partnership is anticipated to amplify the industry's collective voice, fostering greater consumer understanding and trust in natural diamonds. By integrating these Angolan companies, the NDC is better positioned to emphasize the unique allure and significant positive impact of natural diamonds, presenting them not merely as luxurious commodities but as products with deep-rooted social and economic benefits. The expanded representation is crucial for driving forward educational campaigns that highlight the responsible sourcing and ethical practices prevalent in the natural diamond supply chain, ensuring that the industry continues to thrive while positively affecting communities worldwide.

Angolan Diamond Giants Join Global Body

The Natural Diamond Council (NDC) recently announced the formal inclusion of Angola's prominent state-owned diamond entities, ENDIAMA E.P. and SODIAM E.P., as official members. This landmark decision marks a significant expansion for the NDC, integrating two crucial players that oversee the entirety of Angola's diamond sector, from extraction to global distribution. ENDIAMA E.P., as the national diamond mining company, is tasked with the responsible management and sustainable development of Angola's vast diamond resources, ensuring these precious assets contribute to the welfare of its citizens. Concurrently, SODIAM E.P., the national diamond trading company, serves as the exclusive channel for Angolan diamond exports, meticulously managing the marketing and sale of the nation's natural diamond output on the international stage. Their membership is expected to inject fresh perspectives and substantial resources into the NDC's ongoing mission to advocate for the natural diamond industry.

This strategic affiliation is rooted in the principles laid out in the Luanda Accord, a landmark agreement signed in June 2025. This accord brought together key representatives from diamond-producing nations and industry leaders, including Angola, Botswana, and De Beers, along with various midstream stakeholders, all united by a shared vision to fortify the natural diamond industry. The agreement specifically emphasized the collective commitment to nurturing the industry's health and integrity over the long term, recognizing its vital role in supporting countless communities globally. By joining the NDC, ENDIAMA E.P. and SODIAM E.P. are actively contributing to this overarching goal, providing robust support for the NDC's marketing and educational endeavors. These initiatives are designed to deepen consumer appreciation and desire for natural diamonds, showcasing their inherent beauty, rarity, and the significant positive impact they have on the livelihoods of people and the development of regions involved in their production. Angola's tangible financial contribution following the accord further demonstrates its dedication to these shared objectives and the sustainable future of the natural diamond industry.

Enhancing Industry Representation and Consumer Trust

The Natural Diamond Council's integration of ENDIAMA E.P. and SODIAM E.P. marks a pivotal moment in strengthening the global natural diamond industry. This expanded membership significantly enhances the NDC's representation across the entire diamond value chain, from the source of extraction to market commercialization. Such broadened representation is crucial for ensuring that the NDC effectively articulates the unified voice of the industry, advocating for its collective interests and values. By bringing these Angolan entities into its fold, the NDC is better equipped to implement comprehensive consumer education programs. These programs aim to inform the public about the provenance, authenticity, and ethical journey of natural diamonds, thereby reinforcing trust and transparency within the market. This strategic move is vital for cultivating a deeper understanding among consumers regarding the profound social and economic benefits that the natural diamond sector brings to countless individuals and communities worldwide.

Sandrine Conseiller, CEO of De Beers Brands and Chair of the NDC, emphasized the importance of this collaborative approach for the future success of the industry. She highlighted that the ability to work in unison to convey the authentic narrative of natural diamonds—encompassing both their intrinsic allure and their capacity to stimulate development—will be the defining factor of the industry's prosperity. The addition of ENDIAMA E.P. and SODIAM E.P. is seen as a strategic step that empowers the NDC to more effectively amplify the industry's collective message. This includes fostering stronger consumer education initiatives and solidifying confidence in natural diamonds as exquisite, rare creations of nature that carry substantial social and economic weight. Through these concerted efforts, the NDC aims to ensure that natural diamonds continue to be cherished not only for their beauty but also for the positive, far-reaching impact they have on global economies and communities. This unified front will also help in countering misconceptions and promoting the responsible practices that underpin the natural diamond trade.