GPA Global has announced the appointment of Anne Marie Shulman to a pivotal new role: Vice President of Luxury Packaging for North America. This strategic move aims to bolster the company's high-end packaging and gifting operations across the United States and Canada. Shulman brings more than two decades of specialized experience in luxury packaging, a career marked by successful brand collaborations and the cultivation of enduring client relationships through innovative packaging solutions.

Shulman's expertise encompasses the entire packaging lifecycle, from initial concept development and custom material selection to prototyping, factory sourcing, quality assurance, manufacturing, and logistics. Her impressive portfolio includes collaborations with prestigious brands and retailers such as Tiffany & Co., Cartier, Chopard, Gucci, Mikimoto, Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. Her work has also extended to the apparel, handbags, and luxury retail sectors across North America, South America, and Europe. This extensive background provides her with invaluable insights into how luxury brands utilize packaging and presentation to distinguish themselves in a competitive marketplace, particularly their growing interest in premium, sustainable options.

Initially, Shulman's efforts will concentrate on the jewelry and watch industries, introducing these brands to GPA's comprehensive design, manufacturing, supply-chain, and logistics capabilities, along with its robust North American production and international network. This appointment underscores GPA Global's broader vision to significantly expand its luxury business in the region, with Shulman playing a key role in shaping long-term market strategy and growth beyond these initial sectors.

The creation of this role signifies GPA Global's commitment to delivering unparalleled packaging experiences that resonate with the essence of luxury brands. By combining deep industry knowledge with practical manufacturing expertise, the company is set to foster innovation and sustainable growth in the North American luxury market.