The Goldsmiths' Craft and Design Council (GC&DC) has initiated a new program, appointing five distinguished professionals from the realms of jewelry, silversmithing, and academic instruction to bolster the Council's presence. These newly appointed Champions are tasked with amplifying the reach of the GC&DC, its prestigious Awards, and related activities throughout the United Kingdom. By leveraging their extensive networks and regional influence, they aim to foster broader engagement and encourage submissions to the annual GC&DC Awards.

These five individuals, strategically located across various UK cities including Bristol, Birmingham, Sheffield, and Skipton, have consistently supported the GC&DC. Their role involves advocating for the Council within their local communities and professional circles. This includes establishing connections with regional educational institutions specializing in jewelry and silversmithing, as well as representing the GC&DC at industry gatherings, educational seminars, and art showcases.

John Ball, the Chairman of the GC&DC, articulated the significance of this new external role, emphasizing its potential to extend the Council's influence and enhance the promotion of its yearly Awards. He highlighted the Champions' dedication and their capacity to utilize their professional connections to generate interest and attract new participants. Ball expressed enthusiasm for the contributions of Andrew Howard, Gay Penfold, Rebecca Howarth, Dr. Sofie Boons, and Victoria Coleman, anticipating their active involvement in upcoming events and initiatives over the next year.

The Champions will serve as ambassadors for the GC&DC, working to elevate public awareness and solicit new entries and sponsors for the Awards. Furthermore, they will utilize their social media platforms and professional networks to disseminate news and updates from the Council, ensuring wider visibility and engagement.

Andrew Howard, a senior lecturer at the Birmingham School of Jewellery, is one of the Champions. He is known for connecting his students with the industry, facilitating visits to major companies, and guiding them to top-tier artisans. Howard is motivated to make the Awards more accessible, helping new entrants build confidence and fostering a collaborative environment where achievements are recognized.

Gay Penfold, Chair of the British Jewellery and Giftware Benevolent Society and former manager at Birmingham City University's Jewellery Industry Innovation Centre, was honored with the Lifetime Achievement Award in 2025. She views the GC&DC as a benchmark of excellence, providing essential support and recognition to the jewelry and silversmithing community. Penfold is excited to highlight the aspirational nature of the annual awards and the significant public relations and promotional benefits they offer the industry.

Rebecca Howarth, Managing Director of Harriet Kelsall Jewellery and a board member of the National Association of Jewellers Education Committee, brings her expertise in creative design and ethical practices, particularly her advocacy for Fairtrade metals. She is keen to inspire others to confidently participate in the awards, fostering an industry that evolves while respecting its heritage.

Dr. Sofie Boons, an 'alchemical jeweller' and lecturer at the Royal College of Art and the University of the West of England, believes in the transformative power of craft. She aims to use her role to spotlight opportunities within the GC&DC, encouraging more diverse voices and visions to contribute to the industry's progress.

Victoria Coleman, an award-winning goldsmith from Skipton, credits the GC&DC as pivotal to her career. She is committed to preserving and celebrating the diverse skills and techniques within her craft, while contributing to a community that has significantly influenced her journey.

The collective efforts of these Champions are expected to significantly boost the GC&DC's profile, attracting greater participation and support for the craftsmanship and design excellence it represents within the UK's jewelry and silversmithing sectors. Their presence at upcoming events, such as the GC&DC's week-long schedule in Birmingham and at the Birmingham Assay Office from March 23 to 27, 2026, will be instrumental in achieving these goals.

In essence, the launch of the GC&DC Champions initiative marks a strategic move to broaden the Council's influence and reinforce its commitment to nurturing talent and promoting excellence in the UK's jewelry and metalwork industries. This program, by integrating experienced industry leaders, is set to inspire a new generation of artisans and designers, ensuring the continued vitality and innovation of the craft. The initiative underlines the importance of collaboration and community engagement in upholding high standards and celebrating creative achievements within the sector.