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Orlando Bloom's Journey from Porsche Enthusiast to Brand Ambassador

April 02

A deep-seated affection for Porsche automobiles has transformed into a significant professional collaboration for actor Orlando Bloom. After years of personal engagement with the luxury car brand, including customizing his fifth 911 GT3, Bloom has embraced the role of global brand ambassador for Porsche Design's watch and eyewear collections. This partnership feels incredibly natural to him, describing it as the realization of a childhood dream to move beyond collecting into active involvement with the design team.

Bloom's passion for fine timepieces began in his youth, inspired by his grandfather's collection. While his early purchases were modest, his current horological tastes are far more refined. He recently participated in the launch of Porsche Design’s new watchmaking facility in Grenchen, Switzerland, proudly sporting the Chronograph 1 – 1975 Limited Edition, a model he helped introduce. This iconic chronograph, originally designed by Ferdinand Alexander Porsche, draws inspiration from the 911's dashboard and is celebrated for its distinctive black-coated steel case.

Porsche Design Timepieces distinguishes itself as the sole automotive manufacturer with its own watch production facility, prioritizing engineering excellence and meticulous design over fleeting trends. The watches are crafted to mirror the precision and aesthetic of Porsche cars, with customization options that allow owners to match their timepieces to their vehicles. The new headquarters offers a unique customer experience, including a “Fitting Lounge” where clients can co-design custom watches, even driving their Porsche cars directly into the building for a seamless, integrated luxury experience. Though Bloom has yet to design a watch, he harbors many innovative concepts he hopes to bring to fruition with the brand.

This alliance exemplifies how genuine passion can evolve into meaningful collaboration, enriching both the individual and the brand. It underscores the enduring appeal of craftsmanship and design, connecting luxury automotive and horological worlds through a shared commitment to quality and innovation.

latest news

Porsche Design Unveils New Chronograph 1 All Titanium Numbered Edition
April 02

Porsche Design Unveils New Chronograph 1 All Titanium Numbered Edition

Porsche Design has introduced a new iteration of its iconic Chronograph 1, the All Titanium model, now available as a numbered edition with an annual production cap of 1,000 units. This new release features a modern Porsche Design logo, a "Chronometer Certified" dial inscription, and an open caseback showcasing the WERK 01.240 flyback chronograph movement, offering a lighter yet robust alternative to its predecessors.

Miami Beach Antique Show Records Unprecedented Vintage Watch Sales
April 01

Miami Beach Antique Show Records Unprecedented Vintage Watch Sales

The latest Original Miami Beach Antique Show (OMBAS) saw record-breaking sales in vintage watches, surpassing initial concerns about the global economy. Dealers reported a wide variety of timepieces selling, including ladies' watches, dress watches from Vacheron Constantin and Breguet, along with popular brands like Cartier, Patek, and Rolex.

Credor Locomotive GCCR995: A New Dawn in Blue for a Genta-Designed Icon
April 01

Credor Locomotive GCCR995: A New Dawn in Blue for a Genta-Designed Icon

Credor unveils the Locomotive GCCR995, featuring a stunning “dawn blue” dial, expanding its permanent collection. This timepiece honors Gérald Genta’s 1979 design, now updated with a high-intensity titanium case and an exclusive automatic movement. It blends classic aesthetics with modern craftsmanship, offering a unique take on luxury sports watches. This new iteration promises enduring appeal for collectors and enthusiasts.

Kiwame Tokyo's MUNE Series: An Homage to Japanese Craftsmanship in Accessible Automatic Watches
April 01

Kiwame Tokyo's MUNE Series: An Homage to Japanese Craftsmanship in Accessible Automatic Watches

Kiwame Tokyo, a Japanese brand known for its commitment to "honest watchmaking," introduces its third collection, the MUNE Series. This new line, comprising the MUNE Usuki and MUNE Kurotsuki, builds upon the brand's established design language, blending vintage Calatrava aesthetics with distinctive Japanese influences. Maintaining an accessible price point, these automatic timepieces offer a compelling blend of refined aesthetics and dependable performance, appealing to enthusiasts seeking quality and unique design.

Chronoswiss PULSE GMT: Merging Tradition with Modern Mechanical Futurism
April 01

Chronoswiss PULSE GMT: Merging Tradition with Modern Mechanical Futurism

Chronoswiss introduces the PULSE GMT collection, featuring two distinct models: the luxurious Enamel Sky Gold and the practical Silver Guilloche. Both watches showcase the brand's innovative approach to dual-time complications, blending historical craftsmanship with contemporary design. They are powered by the Chronoswiss Manufacture Caliber C.6002, offering a 55-hour power reserve and a unique aesthetic.

A Closer Look at the Chronoswiss Pulse GMT: Merging Heritage and Modernity
April 01

A Closer Look at the Chronoswiss Pulse GMT: Merging Heritage and Modernity

The Chronoswiss Pulse GMT collection represents a harmonious blend of classic watchmaking traditions and contemporary design. Available in lightweight titanium and luxurious rose gold, these timepieces feature a distinctive regulator dial layout, an innovative integrated bracelet, and the sophisticated C.6002 automatic movement, offering dual-time zone functionality. This review explores the meticulous craftsmanship and wearer experience of these limited-edition models.