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IWC Schaffhausen Honored at UBS House of Craft in Chicago
Celebrating Precision: A Fusion of Art and Engineering in Horology
A Gathering of Minds and Masterpieces: UBS House of Craft in Chicago
The UBS House of Craft event series serves as an exceptional platform for fostering engagement and discovery, bringing together aficionados with true masters of their trade. Its latest installment convened in Chicago, featuring a select group of UBS clientele alongside Stanislas Rambaud, President of IWC North America, and Hodinkee's Senior Editor, Mark Kauzlarich. The intimate evening provided a unique opportunity for an in-depth dialogue about the IWC Ingenieur collection, held within the elegant setting of IWC's Oak Street boutique, which debuted in 2024 in collaboration with the distinguished Chicago retailer, Burdeen's Jewelry.
The Ingenieur Story: Unveiling IWC's Core Philosophy
While the IWC Ingenieur has garnered extensive commentary since its highly anticipated reintroduction in 2023, IWC distills its essence into a concise German phrase: "Form und Technik," or "Form and Technology." This foundational principle encapsulates the design ethos behind the brand's celebrated integrated bracelet watches. The Ingenieur family, which has expanded to include a 35mm model and a stainless steel perpetual calendar, took center stage at this particular UBS House of Craft event. This global initiative consistently spotlights excellence across various artisanal fields.
Experiencing Design and Innovation: From Discussion to Tangible Masterpieces
The highlight of the evening was a deep dive into IWC's distinctive approach to both design and technological advancement, illustrating how these elements collectively shape all of the brand's creations, particularly the contemporary Ingenieur series. While articulating the concept of "Form und Technik" is valuable, witnessing it embodied in the actual timepieces offers an unparalleled appreciation for these guiding principles. To this end, guests were presented with an exclusive preview of the newest Ingenieur models, alongside a curated selection of historically significant watches flown in from IWC's Swiss archives, many of which are typically unavailable in the U.S. market.
A Spectrum of Horological Brilliance: Showcasing IWC's Diverse Capabilities
The exhibition spanned a remarkable range of IWC's watchmaking prowess, from recent innovations such as the Ingenieur Automatic 35 and the Ingenieur Perpetual Calendar 41, to rare treasures like the Portuguese Tourbillon Mystère and the Portugieser Perpetual Calendar Tourbillon. These diverse timepieces collectively demonstrated the full extent of IWC's capabilities as a leading watchmaker in the 21st century. For those privileged to attend, the event served as compelling evidence of how IWC has forged its reputation as a top-tier watch brand, underscoring the critical interplay of form, technology, and meticulous craftsmanship in the creation of some of the world's most revered time-telling instruments. As the first Hodinkee event in Chicago in several years, and their initial collaboration with UBS in the city, this edition of UBS House of Craft generated considerable enthusiasm. The vibrant response suggests a swift return to Chicago is highly anticipated.