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De Rijke & Co. Unveils Amalfi Series 2: Driver's Watches with Automotive-Inspired Enamel Dials

March 06

De Rijke & Co., a distinguished name in independent Dutch watchmaking, has unveiled its latest creation: the Amalfi Series 2. This collection builds upon the brand's innovative driver's watch concept, originally conceived during a vintage Vespa expedition by founder Laurens De Rijke. The new series elevates the previous iteration by introducing ceramic cases and exquisite champlevé enamel dials, each meticulously hand-crafted to celebrate iconic moments in classic automotive culture. Collaborating once again with British automotive illustrator Guy Allen, De Rijke & Co. offers enthusiasts a blend of horological artistry and a deep appreciation for legendary vehicles. These limited-edition timepieces are powered by the reliable Sellita SW300 automatic movement, combining precision engineering with captivating design.

Introducing the De Rijke & Co. Amalfi Series 2: A Homage to Motoring Legends

Founded on an adventurous spirit, De Rijke & Co. has consistently pushed the boundaries of watch design, particularly with its signature Amalfi series. The core innovation remains the rotatable case, allowing the wearer to effortlessly adjust the dial for optimal readability while driving, ensuring the time is always upright. The second generation of the Amalfi series, launched recently, marks a significant evolution from its predecessor. Instead of traditional stainless steel, the new 38.2mm diameter, 11mm thick case is entirely fashioned from durable ceramic, offering enhanced scratch resistance and a modern aesthetic while maintaining its 50m water resistance. Each watch is protected by a resilient sapphire crystal.

The true heart of the Series 2 lies in its dials. Crafted using traditional champlevé enamel techniques on a 925 silver base, these miniature artworks are a testament to artisanal skill. A notable enhancement in this series is the introduction of three-dimensional engraving on the lower section of the dial, creating varying depths. This intricate base is then covered with transparent grand feu enamel, resulting in a mesmerizing play of light and volume that brings the automotive scenes to life. A specialist craftsman in the United Kingdom meticulously executes this demanding enamel work. Each timepiece is further distinguished by a uniquely engraved caseback that complements the dial's theme. Time is elegantly displayed by skeletonized hands, with minute markers and applied indices positioned on a broad inner flange against a black background.

The Series 2 comprises three distinct editions, each inspired by a legendary vehicle:

  • The Amazon Edition: This vibrant timepiece pays tribute to the indomitable Land Rover Defender. Its dial features a lush green backdrop, evoking the spirit of adventurous off-road journeys and exploration.
  • The Sahara Model: This edition is a nod to the rally heritage of the Porsche 911. The rich, warm tones on the dial are reminiscent of demanding desert races and epic cross-country expeditions.
  • The Turini Edition: Inspired by the iconic Lancia Stratos, this model captures the essence of a car celebrated for its rallying prowess and distinctive design.

Powering these remarkable watches is the high-grade Sellita SW300 automatic movement. Known for its slim profile and dependable performance, this calibre operates at 28,800 vibrations per hour and provides a power reserve of approximately 42 hours. The inclusion of a stop-seconds mechanism ensures precise time setting for discerning users. Each Amalfi Series 2 watch is presented on a comfortable leather strap equipped with quick-release spring bars, facilitating easy interchangeability. These exquisite timepieces are produced in highly exclusive, numbered editions of just 50 pieces per design, and are available for purchase at EUR 4,595 (excluding VAT).

A Symbiosis of Craftsmanship and Passion

The De Rijke & Co. Amalfi Series 2 beautifully exemplifies the growing trend of independent watchmakers celebrating niche passions with exceptional craftsmanship. By meticulously blending complex enamel work with robust ceramic construction and a thoughtfully designed rotating case, the brand offers more than just a time-telling device; it offers a wearable piece of art that resonates deeply with collectors who appreciate both horological innovation and classic automotive heritage. This series is a testament to how traditional techniques can be reinterpreted for modern aesthetics, creating objects that are both functionally brilliant and emotionally resonant. For those who live and breathe classic cars and fine mechanics, these watches are not merely accessories but a statement of their passions.

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