www.blajournal.com

Citizen Tsuyosa x seconde/seconde/ Collaboration: A Playful Twist on Timekeeping

February 20

The worlds of horology and artistic customization converge in a novel collaboration between Citizen and the French artist Romaric André, known by his moniker seconde/seconde/. This partnership introduces a refreshed take on the popular Citizen Tsuyosa model, infusing it with André's signature whimsical and literal interpretation of watch design. The new limited edition timepiece, the Citizen Tsuyosa x seconde/seconde/, transforms the conventional sword-shaped minute hand into an actual, albeit pixelated, sword, creating a visually striking and humorous effect on the dial where hour markers appear to be 'sliced' by this unique hand. This playful reinterpretation extends to the watch's movement, offering an enhanced aesthetic for the reliable Citizen Calibre 8210.

Citizen Unveils Whimsical Tsuyosa x seconde/seconde/ Limited Edition Watch

In a fascinating fusion of traditional watchmaking and contemporary artistic expression, Citizen has joined forces with the renowned French artist Romaric André, known as seconde/seconde/, to launch a distinctive limited edition timepiece: the Tsuyosa x seconde/seconde/ (model NJ0157-81L). This collaboration, unveiled in February 2026, re-imagines Citizen's popular 1980s-inspired Tsuyosa collection with a dash of André's characteristic humor and literal design philosophy. The core of this playful design lies in the watch's minute hand, which is rendered as a pixelated sword, dramatically 'slicing' through the dial's hour markers—a direct and amusing interpretation of the term 'sword-shaped hand.' This whimsical element is set against a vibrant, sunray-brushed blue gradient dial, with the 'damaged' hour markers still retaining their luminescent coating for visibility. The watch's 40mm stainless steel case maintains the familiar brushed and polished finishes of the classic Tsuyosa, boasting a sapphire crystal with a date magnifier. Powering this unique timepiece is Citizen's in-house Calibre 8210 automatic movement, known for its robustness, now featuring an openworked rotor and silver-toned bridges and plates visible through a partially tinted caseback, which also carries a special message from seconde/seconde/. This limited edition of 3,600 pieces, priced at EUR 449 or USD 475, comes paired with a three-link steel bracelet, completing its sporty-chic appeal.

This innovative collaboration serves as a reminder that watchmaking, while often steeped in tradition and precision, can also be a canvas for creativity and wit. The Tsuyosa x seconde/seconde/ challenges conventional design norms, inviting enthusiasts to appreciate the lighter side of horology. It demonstrates how subtle, artful modifications can imbue a familiar product with new character and narrative, fostering a deeper, more personal connection between the wearer and their timepiece. Such partnerships not only expand the artistic boundaries within the industry but also make high-quality watches more accessible and engaging for a broader audience, proving that humor and craftsmanship can indeed coexist harmoniously on the wrist.

latest news

Swiss Watch Exports Face Renewed Decline in January After Brief December Recovery
February 19

Swiss Watch Exports Face Renewed Decline in January After Brief December Recovery

Swiss watch exports experienced a significant downturn in January, falling by 3.6% year-over-year to approximately $2.5 billion. This decline follows a temporary surge in December, fueled by reduced U.S. tariffs. The slump was particularly pronounced in precious metal and high-value timepieces, with the U.S. market showing the most substantial decrease. Rising gold prices and global inflation further compound the industry's challenges.

Ba111od Unveils Chapter 8 Family Legacy Special Editions: A Tribute to Horological Heritage
February 19

Ba111od Unveils Chapter 8 Family Legacy Special Editions: A Tribute to Horological Heritage

Ba111od introduces its Chapter 8 Family Legacy Special Editions, a collection that honors over 250 years of the family's watchmaking tradition in Neuchâtel. These elegant timepieces draw inspiration from historical pocket watches, blending classic design elements with modern craftsmanship. Available in stainless steel and gold-plated versions, these watches feature intricate guilloché and sunray dials, powered by the automatic Soprod C110 movement. Priced at CHF 1,110, they offer a sophisticated option for watch enthusiasts.

The Enduring Appeal of Desk Clocks in a Watch-Centric World
February 19

The Enduring Appeal of Desk Clocks in a Watch-Centric World

In a world where wristwatches often capture the spotlight, desk clocks offer a distinct and understated charm. This article explores the unique appeal of desk clocks, highlighting examples from MB&F × L'Epée, Kubernet, Jaeger-LeCoultre, and Rolex. These timepieces, far from being mere accessories, serve as steadfast companions that enrich our perception of time and our daily environments, providing a sense of permanence and thoughtful design that wristwatches cannot replicate.

Santurce Tiburon & Picua Watches: A Puerto Rican Dive Watch Review
February 19

Santurce Tiburon & Picua Watches: A Puerto Rican Dive Watch Review

This article reviews the Santurce Tiburon and Picua dive watches, highlighting their unique origin story from a husband-and-wife team in Puerto Rico. These watches stand out for their blend of vintage aesthetics, local cultural elements, and impressive value, appealing to both seasoned collectors and casual enthusiasts. The review delves into the design philosophy, technical specifications, and overall appeal of these timepieces, emphasizing their role in fostering a vibrant watch community.

Seiko 5 Sports HUF Edition: Time Sonar-Inspired SRPM09 Unveiled
February 19

Seiko 5 Sports HUF Edition: Time Sonar-Inspired SRPM09 Unveiled

Seiko introduces the 5 Sports SRPM09, a limited edition collaboration with lifestyle brand HUF. This timepiece draws inspiration from the vintage Time Sonar concept, featuring a striking neon green semi-transparent dial and a compact stainless steel case. Limited to 7,000 pieces, this model combines Seiko's watchmaking heritage with HUF's street culture aesthetic, offering a unique and vibrant addition to the 5 Sports collection for March 2026.

Yema Unveils New Wristmaster Slim Small Seconds and Limited Edition Camo Timepiece
February 19

Yema Unveils New Wristmaster Slim Small Seconds and Limited Edition Camo Timepiece

Yema introduces three new Wristmaster models, including two with small seconds counters in blue or green, and a limited-edition snow camouflage version. These timepieces feature a 39mm stainless steel case, the in-house CMM.29 micro-rotor movement, and a distinctive scalloped bezel. The limited-edition Camo model boasts a laser-engraved snow camouflage pattern and unique movement decoration.