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The Business of Watches Podcast: La Joux-Perret CEO Jean-Claude Eggen Discusses Movement Manufacturing Economics
This installment of "The Business of Watches" podcast explores the intricacies of watch movement manufacturing with Jean-Claude Eggen, the Chief Executive Officer of La Joux-Perret. Eggen provides an in-depth analysis of the financial aspects driving the production of watch engines, including market dynamics, pricing strategies, and the pivotal role of technology. His insights shed light on how the Swiss movement manufacturer has achieved significant growth, dramatically increasing its annual output of watch movements.
Jean-Claude Eggen, the leader of La Joux-Perret, offers a candid perspective on the company's success. He attributes much of their recent expansion to strategic decisions regarding pricing, market penetration, and embracing technological innovations. Under his guidance since 2020, La Joux-Perret has seen its annual production soar from a mere 10,000 movements to roughly 200,000 units, positioning it as a formidable competitor in the industry, alongside other major players like Sellita. This growth trajectory underscores the company's effective navigation of the competitive landscape, supplying movements to a diverse clientele ranging from well-established brands like TAG Heuer to emerging microbrands such as Kollokium. Eggen also touches upon the future direction of the company, hinting at advancements in precision and the development of more compact movements, encompassing both quartz and mechanical variations.
The podcast also highlights a significant philanthropic endeavor within the watchmaking community. Baudouin van Es introduces Tad Kozh, a newly established non-profit organization in Switzerland. This initiative aims to equip young watchmakers with essential skills and access to specialized machinery, thereby safeguarding the "metiers d'art" – the artisanal crafts crucial to high-end watchmaking. Van Es elaborates on the program's objectives and the origin of its distinctive name. He further reveals the impressive backing Tad Kozh has garnered, attracting a distinguished group of industry veterans, artisans, and business leaders who are committed to guiding the program. Exciting collaborations in the world of horology are anticipated as a result of this concerted effort.
This episode is a must-listen for anyone interested in the commercial and strategic aspects of the watch industry. It provides a unique blend of business acumen from a leading movement manufacturer and a heartwarming story of preserving traditional crafts. The discussions offer valuable insights into the forces shaping the watchmaking world today, from mass production to the delicate artistry of specialized skills. Listeners are encouraged to engage with their thoughts and questions in the comments section.
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