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Bulova and Shelby Unveil Limited-Edition Shelby Racer Chronograph
Experience the Fusion of Racing Legacy and Precision Horology
A Nod to Racing History: The Shelby Daytona Coupe's Influence
The Shelby Daytona Coupe stands as a monument in American motorsports, celebrated for its revolutionary aerodynamic profile, formidable performance capabilities, and lasting impact on racing. The new Limited-Edition Shelby Racer watch captures this spirit, integrating design cues directly from the commemorative aluminum-bodied vehicle. Its highly polished stainless steel casing elegantly frames a mirror-finished dial, which beautifully echoes the distinctive aluminum exterior of the coupe. The chronograph's sub-dials are artfully crafted to resemble the car's dashboard instruments, while the split-finish stainless steel bracelet subtly mirrors the vehicle's signature double racing stripes.
Precision Engineering: Performance-Driven Timekeeping
At the heart of the Limited-Edition Shelby Racer lies Bulova's exclusive high-precision quartz movement, which operates at an impressive frequency of 262kHz. This advanced mechanism ensures unparalleled accuracy, characteristic of Bulova's commitment to precision. Furthermore, this sophisticated movement powers a smooth, continuously sweeping chronograph hand and a running seconds hand, delivering a dynamic visual display that encapsulates the essence of speed and meticulous accuracy synonymous with Shelby's legendary performance.
Exquisite Details: Craftsmanship Inspired by Automotive Excellence
The timepiece boasts a variety of thoughtful design elements, including an automotive-inspired dial featuring a mirror-polished finish reminiscent of the Daytona Coupe's aluminum body. The subdials, designed to evoke the classic dashboard gauges of the race car, add to its authentic appeal. A stainless steel bracelet with a split finish ingeniously incorporates the coupe's famous double racing stripes. Additionally, a commemorative glass caseback insert proudly displays both the Bulova and Daytona Coupe logos, serving as a special tribute to this powerful partnership. For versatile styling, an extra brown padded leather strap is included, offering a more classic automotive aesthetic.
A Collector's Dream: The Ultimate Tribute Package
Designed to captivate both automotive aficionados and watch collectors, the Limited-Edition Shelby Racer is presented in an exclusive Shelby-themed box. This special packaging also includes a finely detailed 1:24-scale silver-plated Shelby Racer model. The combination of the meticulously crafted watch, its interchangeable strap, and the collectible car model forms a perfect homage to the shared values of precision engineering and bold design that define both Bulova and Shelby. This unique offering will be available starting August 4th, 2026, at authorized Bulova retailers and on Bulova.com, priced at $1,425.
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